How Search Marketers Succeed

How Search Marketers Succeed

The complicated algorithms of search engines may appear at first glance to be impenetrable. The engines themselves provide little insight into how to achieve better results or garner more traffic. What information on optimization and best practices that the engines themselves do provide is listed below:

Googlers recommend the following to get better rankings in their search engine: 

 

• Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
• Use keywords to create descriptive, human friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel="canonical" element to address duplicate content.

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HOW SEARCH ENGINE OPERATES

HOW SEARCH ENGINE OPERATES


imagine the World Wide Web as a network of stops in a big city subway system.

Each stop is its own unique document usually a web page, but sometimes a PDF, JPG or other file. The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available links.



 

“The link structure of the web serves to bind all of the pages together.”

Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.

Once the engines find these pages, they next decipher the code from them and store selected pieces in massive hard drives, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engines have constructed datacenters all over the world.

These monstrous storage facilities hold thousands of machines processing large quantities of information. After all, when a person performs a search at any of the major engines, they demand results instantaneously even a 1 or 2 second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

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SEO strategies

SEO strategies

SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced. The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter. SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.

 


Does the mountain of seemingly endless updates feel overwhelming yet? Have no fear, fellow Mozzers, because Roger and the SEOmoz crew have been hard at work creating a guide to serve as your one-stop-shop for the most current SEO trends. We’re proud to announce the release of our shiny new Beginner's Guide to SEO.

Our legendary first version of the Beginner’s Guide to SEO was read over 1 million times, but like all vintage models, it was in need of a makeover. The updated Beginner’s Guide to SEO is designed to describe all areas of SEO in regards to the advances in search over the last two years - from keyword discovery, to making a site search engine friendly, to link building, to marketing the unique value of your site’s offerings. We’ve highlighted new limitations and contributing factors to last year’s evolution of search along with our own suggestions to optimize your website for search success.

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Google Adding Explanations to Knowledge Graph

Google Adding Explanations to Knowledge Graph

Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section, offer more information on how two subjects are connected.

In the product announcement, Google uses the movie "Gone With the Wind" as an example. Hovering over icons people also search for, in this case "The Wizard of Oz", displays an explanation that Victor Fleming directed both movies.





It can also be used to indicate familiar or professional associations, as in the case of a search for actress Sandra Bullock. Keanu Reeves appears in the “People also search for” section of the Knowledge Graph panel for Sandra Bullock. Google now explains, “Sandra Bullock and Keanu Reeves both appear in The Lake House and Speed.”

“We’re starting by showing major co-starring roles between actors, movies, and TV shows as well as highlighting family connections amongst famous people in the Knowledge Graph,” Google engineer Golan Pundak explained on the Inside Search Blog. “These connections won’t show up all the time, but when there is an interesting explanation available, you can now see it at a glance.”

When Google launched Knowledge Graph in May, Engineering SVP Amit Singhal described the “People also search for” feature as “magical,” crediting this feature for some of his “most serendipitous discoveries.”

Knowledge Graph is part of Google’s mission to provide the information searchers seek on the SERPs page, or as close to it as possible.

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professional bloggers

professional bloggers 







People who use their writing skills to earn a living by penning posts for websites may be a bit difficult to shop for. It seems like every time you get them a present related to their niche they feel inclined to relate the contents of the article they just wrote about how your gift is responsible for deforestation, how a hotter tech device is already on the market, or how the cosmetics you spent so much time picking out at the makeup counter have been tested on animals. In short, it can be nearly impossible to shop within their best known area of interest. But that doesn’t mean you can’t find gifts that are related to their love of writing. Here are just a few that are sure to leave them speechless.

Ergonomic items. Whether you select an ergonomic keyboard or spring for a pricy ergonomic chair, bloggers who sit in front of a computer all day might just declare their undying devotion to you for giving them the gift of comfort. These items are designed with the human body in mind and they’re meant to reduce aches and pains by creating proper posture and positioning the body for optimum comfort. So for the person that spends hours in a seated position with hands poised above the keyboard, there may be no better gift than one that is ergonomically designed.

Kindle Fire. Most bloggers like to stay up to date with pop culture, and this includes books, magazine, movies, games, music, and more. Providing them with a tablet that they can easily take to the coffee shop for a quick read or bring to their dentist appointment to watch a movie or listen to some tunes while they get drilled will allow them to “work” even when they’re off the clock.if you’re really feeling generous, go for an iPad instead. The price point on the Kindle is much lower, but the iPad will literally let them work from anywhere that has WiFi, and if you get the keyboard docking station, as well, they can even type on a full-size keyboard instead of tapping a touchscreen.

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How to add multimedia to your blog

How to add multimedia to your blog 






Your blog is a great place to write about your life, discuss something you’re passionate about, and share ideas that are important to you. These days, a blog is also a great way to develop a career, or shore up an already established one. Your blog can be a great many things to you, but regardless of what it aims to do, your blog needs one thing and one thing alone if its to enjoy any kind of success at all: content. “Content is king,” as the saying goes, and this has never been more true. Visitors to your blog are going to want to read what you have to say…but only to an extent. As talented of a writer as you are, you’ve got to think about how many other channels of content the Internet is offering in competition with yours. To properly take advantage of the current Internet user’s attention span, your blog’s content has to be attractive, direct, and it must be dynamic. This means incorporating multimedia so your readers don’t get bored! Luckily, doing this is free in a lot of ways, and we’ll talk about some of the tools you have at your disposal when you want to start livening up your posts with some pictures or video.

Embed. Never Link.

Content you include on your site should feature its multimedia elements seamlessly, worked in as a natural part of the content. To achieve this, you’ll want to embed your multimedia content directly on the page. Simply providing a link to the multimedia content you want to include in your article will only result in your window getting closed. Don’t think for a second you’ll get a secondary click-through to the multimedia attached to your post. Your photos & videos should instead be included into the body of the text itself. You might be surprised at how often this mistake shows up.

Write Around Your Multimedia

In the same way that your content must be embedded into the actual code of your blog post, it must also be embedded into the text. Write around your multimedia in a way that indicates you’re aware of the medium and are using it consciously to enrich the content of your blog. Give a snappy lead-in to your photos, or introduce videos you intend to feature.

Optimize Everything

Plenty of resources are available online that can help you with the intricacies of a search engine optimization (SEO) campaign. A big part of SEO, however, is making sure all your blog’s multimedia is properly tagged. Go through all the meta information (look up how to do this in your blog provider’s support forums if you’re unsure) and make sure that you’re using your keywords in the meta description and other elements.

Captions

Another aspect of optimization is found in the caption, which is beneficial for this reason, as well as for reasons that tie directly in with the reader. A caption gives the reader something other than an image with which to connect, and also helps to draw the reader back into the written text you’re presumably going to have following the picture.

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