Why Optimize for Search Engines

Why Optimize for Search Engines 

Google’s worldwide reach at 1 billion unique visitors per month. Can your growing business afford to not be involved in this? We live in a great time where marketers can focus the attention of targeted interent users to your site and make them customers.

SEO has been shown to produce the greatest Return on Investment over time. A company that comes up high in search engine rankings looks professional and legit. If your site ranks high in the search engine results pages, people WILL click on your site and become customers.

How Does A Site Get Ranked

Search Engines rank websites based mainly on the quality and quantity of incoming links to that website. We make this happen. We write lots of content around your niche market and point that content back to your website. We write articles to many web 2.0 properties, we write and submit press releases, we post your site to hundreds social bookmarking sites. We find high page rank websites that are relevant and get your website in the conversation, we attack the web with an arsenal of content and links, giving the search engines no choice but to consider your website an authority in your niche market.

 It has taken years to hone this skill and come up with the best course of link building, and it is always changing. Part of our job is keeping up with the times so you can focus on your business and not what is happening in the online marketing world. We are your SEO and internet marketing consultants.

If your site is at least 1 year old you will see a traffic increase within a month. If your site is brand new it can take 6-9 weeks to begin to see results. This is because we need to build ‘trust’ within the search engines. SEO must be done in a linear and organic fashion to avoid looking like spam to the search engines.

the graphic below does a great job illustrating where your site will show up if you use SEO and where it will show up using SEM . The difference is that with SEM, your ad is featured and you will pay a fee every time someone clicks on it. With SEO it is an “organic” result that a search engine is showing because it believes it is relevant to the search phrase. There is no fee when someone clicks on an organic search result.

The bottom line is companies spend more on pay per click campaigns and recieve less return on investment when stacked against organic search engine marketing. With pay per clcik your campaign goes as far as your budget, with Search Engine Marketing you pay a fixed amount for a virtual endless supply of traffic.