Use Google’s Search Results For Keyword Research

Use Google’s Search Results For Keyword Research

Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved people have moved away from keyword density and toward keyword diversity. Covering a broader net of closely related keywords on your pages yields a better chance to rank for some of the billions of unique keywords searched for each month.

One of my favorite keyword research tools to use before hitting the publish button is the Google search results. At a glance, you can quickly see:

1.related keywords people search for

2.related keywords competitors are optimizing for

3.related keywords Google likes

Google Suggest

Google Suggest automatically tries to complete search queries to list other keywords that people search for which contain those keywords.

Notice on how the following 2 images there are some relevant patterns amongst the keywords. These are likely good keywords to.
include in your page title,

include in your page copy, 

use as inspiration when making more targeted deeper pages

And since these are keywords that Google is choosing to show end users you know that some people are searching for them, Google thinks they are relevant, and some people who see the suggestions will search for what is being suggested.

Google Suggest pulls in related search data on the fly, so you can easily compare common variations of the plural and singular versions of a keyword in only a few seconds.

Not every competitor is going to have a savvy search strategy, but those who do have search savvy often put their keywords and keyword modifiers directly into their page titles. Let their research help guide your own.

You can also look at the ad copy of AdWords ads to see what offers and ideas they are promoting. Who are they trying to appeal to? What makes their offer unique enough to stand out and pull in enough clicks to make it profitable enough to keep buying the ads.